تحقیقات کاربردی علوم جغرافیایی

تحقیقات کاربردی علوم جغرافیایی

اقدامات احیاء و بازیابی گردشگری شهری و روستایی در دوران پساکرونا

نویسندگان
1 کارشناسی ارشد طراحی شهری، گروه شهرسازی، دانشکده معماری و شهرسازی، دانشگاه هنر اسلامی تبریز، تبریز، ایران.
2 کارشناسی ارشد برنامه‌ریزی شهری، گروه شهرسازی، دانشکده معماری و شهرسازی، دانشگاه شهید بهشتی، تهران، ایران.
3 دانشجوی دکتری رشته معماری، گروه معماری، دانشکده هنر و معماری، دانشگاه آزاد اسلامی واحد همدان، همدان، ایران.
چکیده
همه­ گیری ویروس کرونا چالش­های زیادی برای کشورهای سراسر جهان به همراه داشته است که صنعت گردشگری نیز از آن بی­نصیب نمانده است. برای رفع این چالش­ها در صنعت گردشگری، انجام اقدامات بازیابی و سازگاری موضوعی است که نیاز به توجه بیشتر دارد. با توجه به اهمیت این موضوع، در این مطالعه اقدامات احیا و بازیابی گردشگری شهری و روستایی در دوران پساکرونا مورد بررسی قرار گرفت. تحقیق حاضر از نظر هدف، کاربردی و روش انجام آن ترکیبی (کیفی و کمی) است. ابزار گردآوری داده­ها و اطلاعات مصاحبه اکتشافی و عمقی می­باشد. جامعه­آماری پژوهش، کارشناسان و متخصصان حوزه گردشگری می­باشد که با استفاده از روش نمونه‌گیری غیراحتمالی و به‌ صورت هدفمند 50 مصاحبه عمیق صورت گرفت. برای تحلیل اطلاعات و پاسخگویی به سوالات پژوهش از روش­ کیفی گراند تئوری، روش استراس و کوربین استفاده شد. نتایج پژوهش گویای آن است که با توجه به نظر کارشناسان 34 مفهوم برای احیا و بازیابی گردشگری شهری و روستایی در دوران پساکرونا شناسایی شد. به طوری که احیا و بازیابی گردشگری روستایی در درجه اول تحت تأثیر برگزاری جشنواره­های کوچک گردشگری، توسعه بوم­گردی، توسعه تورهای محلی، ترویج گردشگری کشاورزی، گسترش اکوتوریسیم و توسعه گردشگری روستایی قرار دارد. درحالی‌که دیجیتالی‌سازی خدمات گردشگری، رفع محدودیت‌های سفر، گسترش گردشگری سلامت، همکاری بنگاه‌های گردشگری، افزایش راهنماها و تور لیدرهای آنلاین و گسترش سفرهای مجازی مهم­ترین اقدامات احیا و بازیابی گردشگری شهری هستند. از نتایج این پژوهش برای احیا و بازیابی گردشگری شهری و روستایی در سایر نقاط کشور نیز می­توان استفاده نمود.
کلیدواژه‌ها

عنوان مقاله English

Investigating Measures to Revive Urban and Rural Tourism in The Post-Corona Era

نویسنده English

Jamaleddin Honarvar 3
1 Master of Urban Design, Department of Urban Planning, Faculty of Architecture and Urban Planning, Tabriz University of Islamic Arts, Tabriz, Iran.
2 Master of Urban Planning, Department of Urban Planning, Faculty of Architecture and Urban Planning, Shahid Beheshti University, Tehran, Iran.
3 PhD student in Architecture, Department of Architecture, Faculty of Art and Architecture, Islamic Azad University, Hamedan branch, Hamedan, Iran.
چکیده English

The coronavirus pandemic has brought many challenges to countries around the world, and the tourism industry has not been left out. To address these challenges in the tourism industry, recovery and adaptation measures are a topic that requires more attention. The aim of the present study is to examine the measures to revive and recover urban and rural tourism in the post-corona era. The present study is applied in terms of its purpose and its method is mixed (qualitative and quantitative). The data and information collection tool is exploratory and in-depth interviews. The statistical population of the study is experts and specialists in the field of tourism, who conducted 50 in-depth interviews using non-probability sampling and purposefully. The qualitative method of grand theory, Strauss and Corbin method, was used to analyze the information. According to the experts, 32 concepts were identified for the revival and recovery of urban and rural tourism in the post-corona era; of these 32 indicators, 6 indicators were related to rural tourism, 6 measures to urban tourism, and 20 indicators to tourism of both urban and rural destinations. The effect of 2 indicators was also described as insignificant. The results showed that; compensation for tourism losses, prevention and control of the coronavirus pandemic, smart tourism, tax exemption and subsidy, revival of the tourism market, construction of quality tourism places, safety of accommodation and hospitality, improvement of health facilities, ensuring the safety of international tourism, restoring the trust of travelers, providing clear information to travelers, strengthening cooperation within and between countries, are the most important measures for the revival and recovery of urban and rural tourism. The results of this research can also be used to revive and recover urban and rural tourism in the post-corona era in other parts of the country.

کلیدواژه‌ها English

Corona Virus
tourism
Tourism resuscitation and recovery
Urban and rural destinations
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