تحقیقات کاربردی علوم جغرافیایی

تحقیقات کاربردی علوم جغرافیایی

فرصت‌های کارآفرینانه گردشگری ورزشی براساس اقلیم جغرافیایی ایران

نویسندگان
تقی عاشوری 1
مرتضی دوستی 2
سیدمحمدحسین رضوی 3
ابوالحسن حسینی 4
1 دکتری مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه مازندران، بابلسر، ایران
2 دانشیار مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه مازندران، بابلسر، ایران
3 استاد مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه مازندران، بابلسر، ایران
4 دانشیار مدیریت بازرگانی، دانشکده علوم اقتصادی و اداری ، دانشگاه مازندران، بابلسر، ایران
10.52547/jgs.23.70.3749
چکیده
هدف پژوهش حاضر شناسایی و رتبه‌بندی فرصت‌های کارآفرینانه در گردشگری ورزشی براساس قابلیت‌ها و ظرفیت‌های جغرافیایی در ایران می‌باشد. پژوهش حاضر توصیفی-پیمایشی بوده و با روش آمیخته انجام شد. گردآوری داده‌ها در این پژوهش در دو مرحله انجام گرفت. در مرحله اول، فهرستی از فرصت‌های کارآفرینانه گردشگری ورزشی از طریق جست‌و‌جو در پژوهش‌های پیشین و همچنین مصاحبه با افراد مشتمل بر 17 نفر شناسایی شد. در مرحله بعدی با استفاده از روش دلفی آرای خبرگان در مورد این گزاره ها کسب شد. در نهایت فرصت‌های کارآفرینانه هشت حوزه براساس ظرفیت‌های جغرافیایی ایران در چهار اقلیم معتدل و مرطوب، گرم و مرطوب، سرد و کوهستانی، گرم و خشک با استفاده از نرم‌افزار اس‌پی‌اس‌اس و آزمون رگرسیون چندمتغیره رتبه‌بندی شده است. براساس نتایج می‌توان گفت در کنار عوامل اقتصادی، سیاسی، فرهنگی و ... در ظهور و انتخاب فرصت‌ها تنوع اقلیم و ظرفیت‌های جغرافیایی تاثیرگذار می‌باشد با تحلیل داده‌ها می‌توان گفت که هر کدام از این فرصت‌ها با میزانی متفاوت در اقلیم چهارگانه ایران کاربرد داشته است و برخی از فرصت‌ها در یک اقلیم بر فرصت‌های دیگر ارجحیت دارند. متولیان امر حوزه اشتغال و کارآفرینی، گردشگری و ورزش در سیاست‌گذاری و برنامه‌ریزی‌های کوتاه‌مدت و بلند‌مدت خود باید با توجه به این فرصت‌ها به پیشرفت گردشگری ورزشی کمک شایانی نمایند.
کلیدواژه‌ها
کشف فرصت
فرصت کارآفرینانه
گردشگری ورزشی
صنعت ورزش
ایران

عنوان مقاله English

Entrepreneurial opportunities for sports tourism based on Iran's geographical climate

نویسندگان English

Taghi Ashouri 1
Morteza Dosti 2
Seyed Mohamad Hosein Razavi 3
Abolhasan Hoseini 4
1 PhD in Sports Management, Faculty of Physical Education and Sports Sciences, Mazandaran University, Babolsar, Iran
2 Univerrsity of Mazandaran
3 Univerrsity of Mazandaran
4 Univerrsity of Mazandaran
چکیده English

The aim of this study is to identify and rank entrepreneurial opportunities in sports tourism based on geographical capabilities and capacities in Iran. The present study was descriptive-survey and was performed by mixed method. Data collection in this study was done in two stages. In the first phase, a list of entrepreneurial opportunities of sports tourism was identified through a search of previous research, as well as interviews with 17 people. In the next step, experts' opinions on these statements were obtained using the Delphi method. Finally, eight subfields of entrepreneurial opportunities are ranked based on Iran's geographical capacity in four temperate and humid climates, hot and humid, cold and mountainous, hot and dry, using a software program and a multivariate regression test. Based on the results, it can be said that along with economic, political, cultural factors, etc., the diversity of climate and geographical capacities is effective in the emergence and selection of opportunities. By analyzing the data, we can say that each of these opportunities has been used with different levels in Iran's four climates. Some opportunities in one climate take precedence over others. Authorities of tourism and sport in their short-term and long-term planning and planning should be instrumental in improving sport tourism by these opportunities.

کلیدواژه‌ها English

Opportunity Identifying
Entrepreneurial Opportunity
Sport Tourism
sport Industry
Iran
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