تحقیقات کاربردی علوم جغرافیایی

تحقیقات کاربردی علوم جغرافیایی

بررسی تاثیر احساس امنیت و ارزش درک شده بر دلبستگی مکانی گردشگران مورد مطالعه (استان زنجان)

نویسندگان
نرگس موسوی 1
هما درودی 2
سمیه مقدم 1
1 دانشجوی دکترای مدیریت، واحد زنجان، دانشگاه آزاد اسلامی، زنجان، ایران.
2 دانشیار، گروه مدیریت، واحد زنجان، دانشگاه آزاد اسلامی، زنجان، ایران.
10.52547/jgs.22.66.359
چکیده
این پژوهش با هدف بررسی تاثیر احساس امنیت و ارزش درک شده بر دلبستگی مکانی گردشگران نوشته شد. پژوهش حاضر از نظر هدف کاربردی و از نظر روش توصیفی-تحلیلی است. به منظور جمع آوری اطلاعات و داده­های مورد نیاز از روش کتابخانه­ای و میدانی بهره گرفته شد. جامعه آماری پژوهش را گردشگران ورودی به استان زنجان تشکیل می­دادند حجم نمونه آماری پژوهش با استفاده از فرمول کوکران برای جامعه نامحدود 384 نفر برآورد گردید. پایایی پرسشنامه از طریق محاسبه آلفای کرونباخ و محاسبه ضریب پایایی ترکیبی(Cr) سنجیده شد و همچنین روایی پرسشنامه در دو مرحله روایی صوری و ظاهری از طریق کسب نظر از اساتید و کارشناسان و روایی واگرا با محاسبه شاخص میانگین واریانس استخراج شده تایید شد. به منظور تجزیه و تحلیل اطلاعات از نرم افزارهای SPSS و نرم افزار لیزرل استفاده شد. نتایج پژوهش حاکی از آن بود که احساس امنیت و ارزش درک شده بر دلبستگی مکانی گردشگران تاثیر مثبت و معناداری دارد.
کلیدواژه‌ها
احساس امنیت
ارزش درک شده
دلبستگی مکانی
استان زنجان

عنوان مقاله English

Investigating the effect of sense of security and perceived value on tourists' spatial attachment Case Study (Zanjan Province)

نویسندگان English

Narges Mousavi 1
Homa doroudi 2
Somayeh Moghaddam 1
1 PhD Student of Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran.
2 Associate Professor, Department of Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran.
چکیده English

This study was designed to investigate the impact of perceived security and perceived value on tourists' spatial attachment. The present study is of applied purpose and of descriptive-analytical method. Libraries and field methods were used to collect the required data and data. The statistical population of the study consisted of tourists coming to Zanjan province. The sample size of the study was estimated to be 384 people using Cochran formula. The reliability of the questionnaire was measured by Cronbach's alpha and the combined reliability coefficient (Cr). The validity of the questionnaire was confirmed by face and expert validity and divergent validity by calculating the mean variance index. SPSS and LISREL were used for data analysis. The results showed that the sense of security and perceived value had a significant and positive effect on tourists' spatial attachment.

کلیدواژه‌ها English

Feelings of security
perceived value
attachment
Zanjan province
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